My Personalisation Experience

Richard is an experienced speaker having worked all over the world in the last 10 years for multiple organisations including HP, Xerox, Dscoop, Fuji, FESPA and even TED Talks. He has worked in personalised gifting for 20 years but since becoming a full time speaker Askam has been fortunate to stand on many stages around the world and try his best to weave stories and tell tales that inform, amuse, question, provoke and engage the audiences. After all, having spent 30 years in the story telling industry otherwise known as the Wine Trade – you can’t possibly sell a bottle of wine to someone without telling them the story of where the grapes are grown, who picked them, who pressed them, who bottled them and who labelled them.

The wine business gave way to the gift business as he was at the start of the personalisation trend in 2007 and created personalised alcohol gifts for most of the major online retailers across Europe. Ultimately it got Richard noticed…

So why has he become a speaker? His claim to fame was having created the online “ShareaCoke" campaign in 2014, one of the most successful marketing campaigns ever! Askam stood up at a Dscoop event in Windsor to tell the story of that campaign and hasn’t sat down since!