The Power to Move: Insights from Beyond the Print Industry

Canon has sought insights from beyond the print industry to understand what the latest consumer behaviours and technology advances could mean for the future of print businesses. The findings point to how in an increasingly virtual world, identity is not only more important, but also more fluid. This has led to a bigger fragmentation of consumer audiences along different lines, something that is recognised and present across various brand targeting strategies and is regarded as a strong argument for the personalised print that digital solutions enable. Furthermore, it points to how, thanks to different audiences consuming media in different ways,  brands need to be present across more touchpoints, presenting a further opportunity for print. In his talk, Mathew will explore how to turn these ideas into actions, empowering both print businesses and brand owners to be proactive, remove barriers to growth and unlock new opportunities.