The Power of Personalisation: Transforming Corrugated Packaging with Right-Sized, On-Demand Digital Printing
Information
At FESPA 2025, where innovation meets opportunity, personalisation is taking centre stage in the evolution of packaging design and digital print. Brands are pushing boundaries, demanding packaging solutions that not only protect and deliver products but also create memorable, individualised customer experiences.
In this session, attendees will learn how digital printing technology, specifically the Packsize EFI X5 Nozomi, empowers print service providers and packaging professionals to meet the evolving demands of their customers. By leveraging the X5 Nozomi’s high-speed, single-pass digital printing capabilities, you can seamlessly transition from large-scale production to highly customised jobs without compromising on efficiency or profitability.
Key Topics Covered:
1. Why Personalisation Matters
a. Explore the rising demand for personalised packaging in the retail and e-commerce sectors.
b. Understand how customisation drives brand differentiation and strengthens customer loyalty.
2. Variable Data Printing (VDP) with EFI X5 Nozomi:
a. Dive into the advanced VDP capabilities, which allow for seamless integration of unique text, graphics, and barcodes.
b. Learn how VDP applications can help PSPs add value for their clients.
c. Discover how VDP integrates with digital experiences to create connected packaging, combining personalised print designs with interactive elements.
d. Understand how connected packaging supports customer engagement and offers insights into consumer behaviour and fostering two-way communication.
3. Operational Agility with Digital Printing:
a. Discover how the X5 Nozomi transforms production workflows.
b. Learn how digital printing enables operators to produce high-quality, fully customised packaging on-demand.
4. New Revenue Streams Through Customisation:
a. Uncover opportunities to offer premium, value-added services.
5. Sustainability and Efficiency in a Personalised World:
a. See how the X5 Nozomi’s low-waste approach to printing supports sustainability initiatives by reducing waste, overproduction, and energy use.
b. Explore the environmental advantages of combining personalisation with right-sized packaging to optimise shipping and lower carbon emissions.
